01Seasonal campaigns
New Year’s Eve, Valentine’s Day and Restaurant Week campaigns; New Year’s Eve and Valentine’s Day were fully booked.
Creating memorable dining experiences through strategic digital marketing.
- 400%increase in website visibility
- 300%growth in social engagement rate
The Consulate is a New York City restaurant brand bringing together French-American cuisine, contemporary dining and a distinctive hospitality experience. With three locations across Manhattan, Upper West Side, Midtown and Murray Hill, it offers everything from brunch and casual gatherings to elegant dinners, signature cocktails and private events.
The challenge
Building visibility and driving engagement in NYC.
New York City’s restaurant and hospitality industry is one of the most competitive anywhere. Standing out takes a consistent marketing approach, strong visual storytelling and campaigns that reach guests at the right time.
The goal: more online visibility, stronger engagement, more reservations and full attendance at the key seasonal events.
The approach
How we did it, step by step.
Seasonal & promotional campaigns
New Year’s Eve, Valentine’s Day and Restaurant Week campaigns, plus seasonal concepts and creative communication.
Social media marketing
Complete management: strategy, content planning, creative, short-form video and community engagement.
Digital advertising & email
Search engine marketing, targeted ads and email campaigns that promote every season and event.
Digital product
The Consulate Passport mobile app, a new touchpoint between the brand and its guests.
What we did
Everything we handled for The Consulate NYC, service by service.
Our collaboration focused on strengthening the restaurant’s digital presence, increasing brand visibility and attracting more guests through strategic marketing and engaging digital communication.
We created and executed dedicated campaigns for New Year’s Eve, Valentine’s Day and NYC Restaurant Week, each designed to capture attention, communicate the offer and encourage reservations, through coordinated social media, video, search and email. New Year’s Eve and Valentine’s Day both reached full booking capacity.
We also developed The Consulate Passport mobile app, a dedicated platform that adds another digital touchpoint between the brand and its guests and extends the experience beyond the restaurant.
02Social media management
Complete social media management across the brand’s channels.
03Social strategy & content
Social strategy, content planning, creative development and campaign execution.
04Video & short-form content
Video production and short-form content for social and every campaign.
05Community engagement
Community engagement and brand communication: a 300% higher engagement rate.
06Search engine marketing
Search engine marketing that grows online visibility and brings more traffic to the website.
07Targeted digital advertising
Targeted ads, campaign management and optimization for traffic growth.
08Email marketing
Email strategy and campaigns for promotions, seasons and events.
09Mobile app: The Consulate Passport
The restaurant’s own mobile app, an extra digital touchpoint for guests.
Reels
Short vertical videos of the cocktails and food at the Midtown and Upper West Side locations, made for social media.
Social
Social posts for The Consulate: signature dishes and cocktails, the holiday season and NYC Restaurant Week.
Results
What changed for The Consulate NYC.
- 400% increase in website visibility
- More restaurant reservations
- Fully booked New Year’s Eve and Valentine’s Day events
- 300% growth in social media engagement rate
Want results like The Consulate NYC?
