Intercept Composites cover
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Intercept Composites

Delaware, USA · E-commerce

Advanced composite protection that shields your RV from tire blowouts, road debris and the unexpected. 70% lighter than steel, waterproof and patent-pending technology.

  • 3xROAS after launch

The challenge

Building complete brand authority for a new product, from scratch.

Introducing a revolutionary hardware protection product to the RV market required building complete brand authority from scratch.

The primary challenge was to translate highly technical composite engineering into high-converting visual storytelling, establish a robust digital presence and drive direct online sales through an end-to-end agency execution.

The approach

We built and executed a 360-degree digital strategy from day one, serving as their dedicated full-service growth agency.

  1. E-commerce & digital infrastructure

    Designed and built a custom, high-converting web platform from scratch, optimized for product education, mobile responsiveness and direct online sales.

  2. Video & photography production

    Organized and directed end-to-end photo and video shoots, on location and in the studio, to showcase product durability, real-world installation and severe impact testing.

  3. Full-funnel paid ads (Google & social)

    Deployed precision-targeted Google Ads and dynamic paid media campaigns focused on high-intent RV owners and commercial decision-makers.

  4. Social media & content strategy

    Managed day-to-day social media operations, content creation and strategic promotional campaigns to build sustained brand awareness.

Intercept Composites makes Titan Shield, lightweight panels that protect an RV’s underbelly from tire blowouts. They had the product. They needed a brand, and a way to sell it.

We created the brand, its story and the visual presentations, then built the online store: kits, a product comparison, an install guide and a secure checkout. Paid ads, SEO, social media and growth marketing bring buyers to it.

The brand and the product launched together, and achieved a 3x ROAS following the brand launch.

01Brand creation & storytelling

02Visual presentations

03Online store

A custom, high-converting web platform built from scratch, optimized for product education, mobile and direct online sales.

04Paid ads management

Precision-targeted Google Ads and paid social campaigns focused on high-intent RV owners and commercial decision-makers.

05SEO

06Social media marketing

Day-to-day social media operations, content creation and promotional campaigns that build sustained brand awareness.

07Graphic design

08Growth marketing

The film

Real-world videos, animations, and everything needed to showcase the Titan Shield product, its application, and all its core benefits.

Campaign films

Step-by-step video guides, product walkthroughs, and detailed animations demonstrating how Titan Shield is trimmed, installed under the RV, and engineered for maximum protection.

Campaign ads

Targeted feed and search ads built to present Titan Shield kits, proper usage, and key RV protection benefits directly to targeted buyers.

  • Intercept Composites: Titan Shield ×2 kit
  • Intercept Composites: Titan Shield ×4 kit
  • Intercept Composites: Tri-axle kit

Reels

Custom short-form videos and animations engineered to showcase product durability, simple step-by-step installation, and high-impact protection.

Social

Engaging social posts, animations, and video content that explain product advantages, material science, real-world application, and key protection benefits.

  • Intercept Composites social post 1
  • Intercept Composites social post 2
  • Intercept Composites social post 3
  • Intercept Composites social post 4

Results

Delivered a 3x ROAS through strategic digital advertising campaigns following the launch.

  • Product and brand launched
  • Online store created
  • 3x ROAS achieved

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