01Brand refresh & reconstruction
A complete visual brand refresh and reconstruction.
Transforming an established technology brand through strategic branding and digital marketing.
- 2,000leads generated
- 50,000website visits after launch
- 100,000social media impressions
WaveFront Technology, Inc. is a US-based technology and manufacturing company specializing in advanced optical components, nano- and micro-structured technologies, optical films, coatings and precision-engineered solutions. Founded in 1986 and headquartered in Paramount, California, it serves packaging, brand identity, security, lighting, aerospace and display technologies.
The challenge
Modernizing an established technology brand.
WaveFront is an established technology company with decades of expertise. The goal was to strengthen its market positioning, modernize its visual identity and build a stronger foundation for its digital communication and business development.
It needed a unified brand identity and digital ecosystem that communicate its expertise, showcase its manufacturing capabilities and support its efforts to attract new business opportunities.
The approach
How we did it, step by step.
Brand identity & strategy
A complete visual refresh and reconstruction, a comprehensive brand book and consistent communication guidelines.
Website design & development
A complete redesign with a new visual identity and UX, all content and copy, and a strategic presentation of capabilities, technologies and products.
Marketing, sales & video
Product and manufacturing catalogs, presentation materials, a strategic product video, factory and process videos, and facility photography.
Digital marketing
Social media marketing, search engine marketing and lead generation campaigns, from strategy to execution and management.
What we did
Everything we handled for WaveFront Technology, service by service.
- Brand refresh & reconstruction
- Brand book & guidelines
- Website design & development
- Website UX & visual identity
- Website content & copywriting
- Product & manufacturing catalogs
- Product presentations
- Marketing & promotional assets
- Strategic product video
- Factory & process videos
- Facility photo & video
- Social media marketing
- Search engine marketing
- Lead generation campaigns
Our collaboration focused on a comprehensive brand and digital transformation: strengthening the company’s market positioning, modernizing its visual identity and creating a stronger foundation for its digital communication and business development.
The project went far beyond redesigning a website. We redefined how the company presents itself to the global market, translating complex manufacturing capabilities and technical expertise into a clear, consistent and visually compelling brand experience.
We created dedicated video and photography of the manufacturing facility, the production environment and the strategic product portfolio, turning WaveFront’s technical expertise into accessible, engaging communication for its global B2B audience.
02Brand book & guidelines
A comprehensive brand book and consistent visual communication guidelines.
03Website design & development
A complete website redesign and development.
04Website UX & visual identity
The website’s visual identity and user experience.
05Website content & copywriting
All website content and copywriting.
06Product & manufacturing catalogs
Design and development of product and manufacturing catalogs.
07Product presentations
Comprehensive product presentation materials.
08Marketing & promotional assets
Marketing and promotional assets that support sales.
09Strategic product video
A complete video presentation of the company’s strategic products.
10Factory & process videos
Factory and manufacturing process videos.
11Facility photo & video
Professional photography and video of the manufacturing facility.
12Social media marketing
Social media marketing and management: 100,000 impressions around the launch.
13Search engine marketing
Search campaigns that bring buyers to the new website.
14Lead generation campaigns
Lead generation strategy, execution and management: 2,000 leads.
The film
Dynamic visual storytelling created to capture micro-structure precision, optical technology, and complex holographic features.
Campaign films
Dynamic campaign videos, product animations, and visual materials designed to showcase advanced manufacturing processes, precision micro-optics, and roll-to-roll production.
Campaign ads
Ads that put one WaveFront capability in front of the industries that need it.
Reels
Dynamic short-form video content created to highlight production techniques, optical material quality, and real-world shelf impact.
Social
Social posts for WaveFront: the process, the packaging and why brands choose it.
Results
What changed for WaveFront Technology.
- Complete brand transformation: a renewed visual identity with a comprehensive brand book and consistent communication guidelines
- 50,000 visits to the newly launched website
- 100,000 social media impressions across the launch and promotional campaigns
- 2,000 leads from targeted lead generation campaigns
- A stronger digital foundation, a clearer presentation of technical capabilities and one communication system across every channel
Want results like WaveFront Technology?
